Phone Tilting Left with ads

Journity Ad Training

Watch a series of Journity training meetings to learn how to make the best use of Journity ads.

Introduction

The 5 Stages of Donor Engagement: (2:30)

  • Inspire
  • Connect
  • Educate
  • Ask
  • Appreciate

Journity Tour (22:00 – 50:00)

  • Waypoint order in the dashboard = priority order that a user will see (all other things equal)
    • Targeting will help refine who will see what waypoints
  • 3 Tabs: Waypoints, Results, and Reports
    • Waypoints – where you edit and view waypoints
    • Results – the performance metrics for each individual waypoint
    • Reports – gives lots of information of people’s behavior on the website, even if they don’t interact with any waypoints
      • Engagement Score – how engaged someone is with the website (based on a user’s time on the website, number of visits, etc)
      • Content Affinity – looks at content URL titles or tags, and gathers which content topics people are most interested in (e.g. podcast, blog, acts of service)
  • Waypoint Editor
    • Waypoint types: Ad (Journity Ads), Link To (button that leads to another URL), Collect Email Address, Collect Donation (connect with Stripe), Message (no call to action)
    • Pop-up versus Embed (in-line with website content)
    • Can choose waypoint location on the screen
    • Can set date range
    • Waypoint frequency – how many times it shows to a user (generally we only recommend using “always” for content that is being embedded on the page)
    • Waypoint trigger – when the waypoint shows to a user
    • 3 types of tags: 1) if a user views the waypoint, 2) if a user clicks the waypoint, or 3) if a user converts on the waypoint
      • Can be used to include or exclude users from waypoints (e.g. tagging someone “subscriber” when they convert on the email subscribe form and then excluding them from it the future)
    • Waypoint design, including Advanced design
    • Audience filters: where you can set audience targeting for each waypoint (e.g. engagement score, content affinity, referrer, query string parameter, tags, geolocation
      • Note: we can import IP addresses, e.g. from MailChimp account, and tag them accordingly (e.g. tagging subscribers or donors so Journity recognizes them)
      • Can also block waypoints from showing on certain URLs
  • Promotion Ideas (50:00)

 

Ben’s demo waypoint: 

  • Showing up on any pages in the blog section or the podcast section
  • Tagging people as “Email Subscriber” in Journity so that they won’t see it again
  • Trigger = when someone is idle on a page for 5 seconds
  • Still needs to be integrated with Zapier

Next waypoint: Educate stage

  • People who have subscribed for the blog updates already – this stage is about providing more value and deepening the relationship (not asking for anything from them)
  • Can share impact or value (e.g. testimonials or resources)
    • Testimonials on the website already and files of them
    • Ben’s idea: the reading list
      • Not as valuable to a new visitor on the site, so it’s perfect for the Educate stage
    • Gordon’s idea: the Facebook content (it’s really brief and personal)
      • Used to have Facebook feed right on the homepage, but there has been a problem with the widget. Had to remove the widget because of an issue with Firefox
      • Can provide a link right in the waypoint that sends them to Facebook

How to copy the waypoint Ben made and edit it

  • On the Journity dashboard, there is a “copy” button to the right
  • An easy way to keep all of the design elements (button shape, font, colors), but can still change the waypoint type (email capture, donate form, etc)
  • Next step: Martha to make a copy of the waypoint and play with Journity, and reach out with any questions
    • Goal: Create an “educate” waypoint that points to the reading list
    • Notify Ben when it is done and he’ll review it
  • We recommend keeping waypoints organized by the stage they are in

Tagging Strategy

  • Name it as something recognizable and not something that could possibly be used in the future
    • E.g. “Email subscribe conversion” and can set that tag to exclude
  • We generally prevent a waypoint from showing only if someone converts (not views or clicks)
  • Can type in anything! Doesn’t have to be related to the name of the waypoint

Zapier connection

 

Martha’s new Book List waypoint – looks great!

  • Adjusted gray text to be white so that it is more readable
  • Added On Click Tag “BookListClick”
  • Added Audience tag filter to exclude showing the waypoint to “BookListClick”
    • Added another tag filter to only show to users with the tag “Email Subscriber”

Would it make sense to migrate the “Join the iWork4Him Nation” pop-up into Journity?

  • Yes makes sense, and not something we want people to see when they first come to the website

How tags work

  • Waypoint Tag = tags everyone who sees the waypoint (think of this like an impression tag)
  • On Click Tag = tags everyone who clicks the waypoint
  • On Conversion Tag = tags everyone who goes through with a conversion on the page they are sent to (e.g. signing up to receive a resource)

Walking through the Stages of Engagement for IW4H

  • Stage 2 – Connect (Email Subscribe waypoint)
  • Stage 3 – Educate people who have connected (Book List waypoint)
  • Stage 4 – Ask to move a step further (Join the Nation waypoint)

Little trick to fix weird text breaks on a waypoint: Hit “Shift” and “Return” on your keyboard (just hitting “Return” creates a new paragraph and adds spacing between lines

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